Commando Sketchbook » campaign

Back to 1881

nico — Fri, 30 Sep 2011 11:58:44 +0000

It’s always a bit frightening to dig in to the archives of older work, but it can be a good exercise. Sometimes you see that you should have choosen a completely different approach, but sometimes you find work that you’re pretty proud of, even after many years. The 1881 campaign we did for Hei! and AD John Kåre Råke in 2005 is one of those. At the time, 1881 was the yellow pages service with “most electricians”, “most lawyers”, and so on. The brief was simply to illustrate the concept “more”.

Type Couture

Mari — Fri, 09 Sep 2011 08:51:43 +0000

Typographic dress for the launch of new women’s magazine Alt for damene. The idea from the creative team at Kitchen was “stories that stay with you after you have finished reading”.

Sketches of various dresses and poses during art direction of the photo shoot.

Backstage

First rough sketches off the different styles were drawn in the studio at the end of the shoot.

Rune Spaans and his team commenced to do the 3D-work. Firstly, the body had to be rebuilt in 3D to get the stance right. The dress was then modeled onto the frame. To the left: The flat sketch. To the right: The draped 3D-model.

When the shape was ready, the UV-map was passed over to us so that we could start working with the text layout.

The typography was meticulously filled in.

It required a lot of testing and “alternative kerning” to get the typography exactly in the right spot. With the UV map ready, Rune could now make a render of the final dress. Here are the results.

The ads were published in a nationwide campaign that ran in magazines, newspapers and on boards .

The campaign was commissioned by the creative team Ole Henrik Stubberud, Heidi Mittun and Elin Dorum Bengtsson at Kitchen.
Foto: Massimo Leardini
Model: Kari-Anne / Team models
Hair & Make-up: Agnes Guldbrandsen/Pudder Styling: Linda Myrseth/Pudder
3D work: Rune Spaans/SuperRune (Light, render og compositing) Christer Sveen (Modeling)

Heroes

bjorn — Fri, 12 Feb 2010 14:12:55 +0000

Here are some behind-the-scene shots from the photo shoot for a nationwide advertising campaign for a rather large supermarket chain. To supervise the execution of the fly kicks and one inch punches we hired the excellent martial arts instructor Mr. Simon Chilembo.

Photos: Mona Ødegård and Chris Harrison

Aquarelle sketches

maria — Fri, 23 Oct 2009 07:10:04 +0000

Two sketches for the Fretex campaign we did for the advertising agency Kitchen.

Spring Campaign

maria — Wed, 07 Oct 2009 12:54:27 +0000

Unpublished campaign for a high end department store.