We were commissioned by our old friends at SMFB, Carl-Erik Conforto and Stig Bjølbakk, to work with them on an advertising concept for Tele2′s smartphone campaign. These little fellows emerged out of the shapes in Tele2′s own design manual, and we immediately fell in love with them. The print and television campaign is out now. [...]

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It’s always a bit frightening to dig in to the archives of older work, but it can be a good exercise. Sometimes you see that you should have choosen a completely different approach, but sometimes you find work that you’re pretty proud of, even after many years. The 1881 campaign we did for Hei! and [...]

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