We are currently working on a small visual profile for Matmisjonen.no, a food blog run by Hanne Stensvold. Matmisjonen is Norwegian for the food mission.
We wanted to focus on food as delicious and nutritious, not “lo-carb”, “lo-fat” or “raw”. This lead us to the aesthetics of scandinavian illustrations from the fifties and sixties; appetising and positive, as well as charming. We turned food and kitchen utensils into missionaries spreading the glad tidings of cooking.
The new design will be launched at the end of the month. In the meantime, here is a sneak preview on some of the sketches.
2012-03-16 :: Katinka