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All You Need is Snow

20 January 2012 // Filed under analogue + commando group + concept design + oldies but goodies + sketches + unpublished

These characters were created for a pitch to make mascots for the World Ski Championships 2011 in Oslo.

We mixed elements from the norwegian heritage with the childish joy of playing in snow, as well as adding a hint of kawaii. We started with the basic shape of the snow ball, and explored how it could produce endless combinations of characters. Focusing on an eco-friendly approach, we wanted the mascots to be sustainable and of good quality materials, like wool and wood. In keeping with the playful nature of snow, we turned off our computers and concentrated on making dummies by hand. This resulted in no digital sketches, only a bunch of small snowmen characters. When our proposal got rejected, they ended up in a shoe box for a year, but the norwegian winter inspired us to set them free for you to see.